Keeping You Connected

The SMLMA keeps you up to date on the latest news,
policy developments, and events

NEWS HIGHLIGHTS

2024 Physician Wellness Leadership awards announced

Nominations and award recipients were announced at the Physician Wellness EXPO and Dinner on April 26, 2024, in Petaluma. Awards were presented to physicians in six categories of wellness leadership achievement. Click here or the icon below for the full dinner program, which includes photographs and statements from each of the nominees. Additional details and list of awardees may be viewed in May 2024 News Briefs.

2024 Physician Wellness Expo & Dinner

MONTHLY NEWSLETTER

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August 2011


SCMA gets $10,000 grant for Sonoma Specialty Access


SCMA has received a $10,000 grant from the Pacific Foundation for Medical Care to fund Sonoma Specialty Access, a project that gives under- and uninsured patients access to specialty care. The PFMC grant will be used to create a centralized database and website for coordinating specialty referrals.

 

Over the past few years, several individuals and organizations have tried to improve specialty access for under- and uninsured patients in Sonoma County. One such effort is the dermatology clinic established at the Alliance Medical Center in Healdsburg by SCMA President Dr. Jeff Sugarman. A referral system for orthopedic surgeons has been implemented as well.

 

In 2008, SCMA and Redwood Community Health Coalition formed the Specialty Access Task Force to review access problems and devise solutions. More than a dozen SCMA physicians serve on the task force, which has recommended establishing a centralized database and website as a key step toward improving access. Both resources will be used to track participating specialists and gauge the services needed. Design and implementation of the database and website is expected to begin later this year.





Dr. Maddux-González named medical director for RCHC


Dr. Mary Maddux-González, the former Public Health Officer for Sonoma County, is the new medical director for the Redwood Community Health Coalition. The coalition includes 16 health centers in Sonoma, Marin, Napa and Yolo counties and serves nearly 200,000 patients, about 100,000 of whom live in Sonoma County. Almost 300 full- and part-time physicians work for the coalition, which offers medical services to under- and uninsured patients.

 

Maddux-González will oversee the coalition’s physicians and will lead efforts to expand services at its clinics. She will also work on recruiting and retaining primary care physicians, who are expected to be in short supply once health care reform expands coverage to almost all local residents.

 

A graduate of the Santa Rosa Family Medicine Residency, Maddux-González served as Public Health Officer for more than a decade. Earlier this year, she published a study on local primary care capacity in Sonoma Medicine. The main findings were that Sonoma County has a low percentage of primary care physicians and that one-fifth (20%) are planning on retiring in the next five years.




Contact info for Larry McLaughlin has changed


Larry McLaughlin, Esq., who provides free legal advice to SCMA members, has moved his office to Sebastopol and has new phone and fax numbers. The new phone is 707-823-2134, and the new fax is 707-823-8089. Please expunge his old numbers from your address book, as they no longer work. His new office address is 121 N. Main St., Sebastopol 95472. Only his email remains the same: lwmclaughlin@juno.com.

 

SCMA members are encouraged to contact McLaughlin for complimentary advice regarding medical records, patient rights, employment, health insurance contracting and other legal matters. Such advice is one of many benefits of SCMA membership.




Nominations needed for SCMA awards


SCMA is seeking nominations for its Outstanding Contribution and Recognition of Achievement awards, to be presented at the medical association’s annual dinner this fall. Nominations are needed by Sept. 15 for all four awards listed below:

 

Outstanding Contribution to the Community. Presented to an SCMA member whose work has benefited the community.

 

Outstanding Contribution to Local Medicine. Presented to an SCMA member who has improved local medical care.

 

Outstanding Contribution to SCMA. Presented to an SCMA member who has served the medical association beyond the call of duty.

 

Recognition of Achievement. Presented to a nonphysician who has helped advance local medicine.

 

To nominate one of your colleagues, send the nominee’s name and a brief description of his or her accomplishments to Cynthia Melody at cynthia@scma.org or via fax to 707-525-4328.




Town Hall meeting on health care reform set for Aug. 8


A press conference and town hall meeting on health care reform will be held at the Sonoma County Indian Health Project in Santa Rosa from 8 to 9:30 a.m. on Aug. 8. Featured speakers, including Drs. Jason Cunningham and Mary Maddux-González, will discuss the impact of health reform on patient-centered health care.

 

The meeting is free but limited to the first 250 guests. To register, contact Eliot Enriquez at eenriquez@rchc.net or 707-792-7900, Ext. 206. Sponsors include the California Primary Care Association, the Latino Coalition for a Health California, Healthy Kids Sonoma County and the Redwood Community Health Coalition.




Latino Health Forum needs donations for student scholarships


The 19th annual Latino Health Forum, to be held at the Flamingo Hotel in Santa Rosa on Oct. 13, will focus on raising healthy children, from preconception to adolescence. The forum attracts hundreds of participants every year, from local physicians to high school students contemplating health careers.

 

Conference organizers are requesting tax-deductible scholarship donations for students who cannot afford the conference fees. Checks should be made payable to Sutter Medical Center of Santa Rosa and sent to Wanda Tapia, PO Box 722, Windsor, CA 95492. For more information, contact Wanda at latinohealth2011@aol.com or 707-953-8532.

 

Details of this year’s conference are still pending. For updates, visit www.latinohealthforum.org.




Physician volunteer needed for SCMA Scholarship Committee


SCMA is seeking a physician volunteer to fill a vacancy on the Health Careers Scholarship Committee, which reviews scholarship applications from students interested in pursuing health careers. The committee meets just once or twice a year; most of its work is done via email.

 

If you are interested in serving on the committee, contact Cynthia Melody at 707-525-4375 or cynthia@scma.org. The committee has been in existence since 1971 and has awarded scholarships to more than 750 students, several of whom are now practicing medicine in Sonoma County.




SCMA Alliance sponsors bike ride, picnic


The SCMA Alliance is sponsoring an informal two-hour bike ride in Santa Rosa on Thursday evening, Aug. 4. The group will meet in the parking lot by the Howarth Park tennis courts at 6 p.m. and then head east. For more information, contact Nancy Sumida at 707-537-7728 or nsumida7@gmail.com.

 

Later this month, the Alliance is holding a family picnic at the Wikiup Swim and Tennis Club in Santa Rosa. The picnic, which runs from noon to 5 p.m. on Sunday, Aug. 28, features games for children, swimming and plenty of food. Picnickers should bring their own drinks (no alcohol). Cost is just $11 per person. To RSVP, contact Meta Lightfoot at mldlight@sonic.net or 707-526-9748 by Aug. 14.




PEOPLE


An interview with SCMA President Dr. Jeff Sugarman, a Santa Rosa dermatologist, appears in the July 25 issue of the North Bay Business Journal. The interview highlights Sugarman’s efforts to expand access to specialists for under- and uninsured patients, as well as the challenges faced by physicians in private practice.

 

High-tech behemoth Google has agreed to sponsor the Green Flight Challenge, a $1.65 million competition funded by NASA and organized by the CAFE Foundation, whose president is Santa Rosa ophthalmologist Dr. Brien Seeley. During the competition, to be held at the Sonoma County Airport from Sept. 25 to Oct. 2, experimental aircraft need to fly at least 100 miles per hour while getting at least 200 passenger miles per gallon on a 200-mile flight. For more details, visit www.cafefoundation.org.

 

Dr. Bradley Restel, a diagnostic radiologist with a subspecialty in musculoskeletal radiology, has joined Redwood Regional Medical Group. His particular interest is in diagnosing sports injuries, and he is conducting research on whether MRI of the lumbar spine in upright position improves diagnosis compared to the conventional supine position. A graduate of the University of Texas, he completed his residency and fellowship at Duke University.




MEDICAL FACILITIES


The Breast Care Center at Kaiser Santa Rosa has been accredited by the National Accreditation Program for Breast Centers. After measuring how well the local center met standards in leadership, clinical management, research, community outreach, professional education and quality improvement, the NAPBC awarded the facility a full 3-year accreditation. Dr. Loie Sauer, a breast cancer surgeon who works at the center, noted that its offerings include early detection and screening, comprehensive cancer services, data collection, clinical research and survivorship services.

 

Santa Rosa Memorial Hospital has received approval from the St. Joseph Health System to resume a $15 million renovation of its emergency department. The project, which was postponed at the beginning of the 2008 recession, will start up again in early 2012. The plan will increase the department’s square footage by almost 50% and will add 26 private rooms. “We’ll be able to get patients into beds more quickly,” said Dr. Ed West, the hospital’s director of emergency medicine. Every day, about 100 patients receive treatment at the facility, which is one of only 21 Level II trauma centers in California.

 

For the third year in a row, Healdsburg District Hospital has received an Exceeding Patient Expectations award from Avatar International. The award was based on surveys finding that more than 90% of the hospital’s would return for future care and would recommend the hospital to others. “We encourage residents of northern Sonoma County to continue to think locally for quality, accessible healthcare,” said Evan Rayner, the hospital’s CEO.




RESOURCES


A short course on elder mediation will be held at Sonoma State University on Sept. 10 and 17. The course, which offers 14 hours of CEU credit, trains physicians, lawyers and other professionals to mediate decision making and resolve conflicts with elders and their families. The class is taught by Jane Iddings, a Petaluma lawyer and elder mediator. Cost is $154. To register, call SSU Extended Education at 707-664-2394 or visit www.tinyurl.com/SSUregistration.

 

An hour-long CMA webinar on developing and adopting medical policies for Medicare will be held at 12:15 and 6:15 p.m. on Wednesday, Aug. 10. Dr. Arthur Lurvey of Palmetto GBA will discuss how to understand and use coverage decisions; how to respond to requests for records; how and where to appeal claim denials; and the difference between denials and rejections. The webinar is free for SCMA members; nonmembers pay $99. To register, visit www.cmanet.org/events.

 

The Coastal Dermatology Symposium will be held at the Silverado Resort in Napa from Sept. 28 to Oct. 1. The event offers up to 12.25 hours of Category 1 credit. Presenters from across the country will provide updates on the diagnosis and treatment of various skin diseases. Cost is $350. To register, visit www.coastalderm.org or call 502-569-1356.

 

Physicians switching to electronic health records are encouraged to visit the CalHIPSO website at www.calhipso.org. CalHIPSO is a nonprofit that helps clinical providers navigate through the complex world of EHR implementation. The organization can help physicians qualify for Meaningful Use incentives and select an EHR system appropriate for their practice. CalHIPSO also sponsors webinars on privacy and security, vendor selection and other topics.

 

SCMA members can activate their CMA web account by visiting www.cmanet.org and clicking on “Activate Web Account” at the top of the page. Once the account is established, members can get free access to a wealth of materials on the newly redesigned website, including an extensive medical-legal library and scores of other publications. One particularly useful newsletter is Practice Resources, a monthly bulletin full of tips and tools to help physicians and their office staff improve practice efficiency and viability.




APPLICANTS


Timothy Brennan, MD, Family Medicine*, 401 Bicentennial Way, Santa Rosa 95403, 393-4300, Fax 393-4558, Univ Cincinnati 1992

 

James Driscoll, MD, Pulmonary Disease*, Critical Care Medicine*, Sleep Medicine*, 401 Bicentennial Way, Santa Rosa 95403, 393-2960, Fax 393-2046, james.a.driscoll@kp.org, Univ Texas 2000

 

Maya Land, MD, Internal Medicine, 401 Bicentennial Way, Santa Rosa 95403, 393-4000, Fax 393-4144, maya.m.land@kp.org, Dartmouth Med Sch 2000

 

Scott Siegner, MD, Ophthalmology*, Retinal Surgery, 401 Bicentennial Way, Santa Rosa 95403, 566-5913, Fax 566-5229, scottsiegner@yahoo.com, Wayne State Univ 1992

 

* = board certified; italics = special medical interest




CLASSIFIEDS


Shred-It

On-site guaranteed service. Office console provided. Stay compliant. Free consultation. Contact Marie Anderson at 707-829-8668 or marie.anderson@shredit.com.

 

Office space

Small suite for lease. Reception, 3 rooms, Summerfield Rd., Santa Rosa. Contact Connie, 707-525-0211.

 

Medical volunteers needed

Local physicians are invited to join the “refill of the month club” by volunteering one day a month at the Jewish Community Free Clinic in Rohnert Park. You can refill your soul monthly by helping those that most need your services. Volunteers are needed for the family clinic on Monday and Thursday evenings from 5:30 to 8:30, and for the pediatrics clinic on Tuesday afternoons, 2:30 to 5. Specialist consults in your office for uninsured patients are also helpful. For questions, call Dr. Jerry Connell at 707-527-7754. To sign up for a shift, contact Deborah Roberts at deborah.roberts@sonoma.edu or 707-664-2945.

 

SCMA members get free classified ads!

SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Erika Goodwin at erika@scma.org or 707-548-6491.




ABOUT SCMA


The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

 

© 2011 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403






July 2011


Nonmembers receiving Sonoma Medicine for SCMA recruitment campaign


Nonmember physicians in Sonoma County will be receiving the next few issues of Sonoma Medicine, SCMA’s award-winning quarterly magazine, as part of a recruitment campaign for SCMA. Reading the magazine should help nonmember physicians see the value of SCMA membership and encourage them to join, which they can do at www.scma.org/join.asp or by contacting Rachel Pandolfi at 707-525-4375 or rachel@scma.org and requesting an application form.

 

Most of the physicians in Sonoma County already enjoy the benefits of SCMA membership, which were recently expanded to include free classified ads for members in Sonoma Medicine and SCMA News Briefs. Members can also get a 15% discount when placing display ads in Sonoma Medicine. To download an ad rate sheet for the magazine, visit www.scma.org/resources. To place a classified ad, contact Erika Goodwin at 707-548-6491 or erika@scma.org.

 

The summer issue of Sonoma Medicine, which was mailed to all Sonoma County physicians on June 30, features an interview with new SCMA President Jeff Sugarman, MD, a Santa Rosa dermatologist. The focus of the issue is disaster planning, with articles by local physicians on earthquake scenarios, preparedness efforts and contingency plans. An online version has been posted at www.scma.org/magazine.




Nominations needed for SCMA awards


SCMA is seeking nominations for its Outstanding Contribution and Recognition of Achievement awards, to be presented at the medical association’s annual dinner this fall. Nominations are needed by Sept. 15 for all four awards listed below:

 

Outstanding Contribution to the Community. Presented to an SCMA member whose work has benefited the community.

 

Outstanding Contribution to Local Medicine. Presented to an SCMA member who has improved local medical care.

 

Outstanding Contribution to SCMA. Presented to an SCMA member who has served the medical association beyond the call of duty.

 

Recognition of Achievement. Presented to a nonphysician who has helped advance local medicine.

 

To submit a nomination, contact Cynthia Melody at cynthia@scma.org or 525-4375.




Register now for July 8 Coding and Medicare Update


There’s still time to register for the July 8 Coding and Medicare Update, to be held at the Fountaingrove Inn in Santa Rosa. Sponsored by SCMA, this three-hour class from the Practice Management Institute covers the Version 5010 standards, “meaningful use,” physician incentive payments, private payer policies, and much more. Even if your office doesn’t serve Medicare beneficiaries, many insurance carriers follow Medicare’s lead, and your reimbursement will be impacted by Medicare policies.

 

To register for the class, which runs from 1 to 4 p.m., contact Rachel Pandolfi at rachel@scma.org or 707-525-4375. Cost is $105 for SCMA members and their staff, $165 for nonmembers.




Health Information conference in Santa Rosa July 14-15


The fifth annual “Connecting California to Improve Patient Care” conference will be held at the Hyatt Vineyard Creek Hotel in Santa Rosa on July 14 and 15. The conference, which is organized by the nonprofit Redwood MedNet and cosponsored by SCMA, will focus on clinical informatics and electronic health information exchanges. Conference presenters include physicians and other experts in medical information technology.

 

The conference begins on the afternoon of July 14 with workshops on health information privacy and security. The cost of the workshops is $75. The Friday session begins with a keynote address by Dr. Carol Diamond, followed by a full day of presentations. Cost for the full day is $250. To register, and for more details, visit www.redwoodmednet.org.




Dr. Jeff Sugarman is new president of SCMA


Jeff Sugarman, MD, PhD, a Santa Rosa dermatologist and pediatric dermatologist, is the new president of SCMA. He will serve until June 2012. Sugarman, who is well known for his efforts to expand specialty access for the uninsured and underinsured, hopes to establish a specialty referral database during his presidency. He discusses his plan and many other topics in a wide-ranging interview in the current issue of Sonoma Medicine.

 

Joining Sugarman on the SCMA board of directors are several newly elected leaders and representatives, including Dr. Walt Mills (president-elect), Dr. Ed Chang (treasurer) Dr. Stephen Steady (secretary), Dr. Robert Neid (TPMG representative), and Drs. Brad Drexler and Jan Sonander (CMA delegates).

 

The remaining board members were elected or appointed in previous years. They include Drs. Rebecca Katz, Leonard Klay, Marshall Kubota, Anthony Lim, Francesca Manfredi, Mark Netherda, Greg Rosa, Phyllis Senter and Francisco Trilla.




SCMA/Alliance award $27,000 in medical scholarships to local students


A dozen local students have received a total of $27,000 in scholarships from SCMA and the SCMA Alliance to study medicine at colleges and universities throughout the United States. The recipients include five high school students and seven students who are already enrolled in undergraduate or graduate medical programs. The awards range from $1,000 each for the high school students to $5,000 for students enrolled in graduate programs.

 

SCMA is seeking one physician to fill a vacancy on the Health Careers Scholarship Committee, which selects students for the awards and meets just twice a year at lunchtime. If you are interested in serving on the committee, contact Cynthia Melody at 525-4375 or cynthia@scma.org. The committee has been in existence since 1971 and has awarded scholarships to more than 750 students, several of whom are now practicing medicine in Sonoma County.




Local resolution requiring “opt in” for prescribing data advances to CMA House


In response to the recent Supreme Court ruling allowing pharmaceutical wholesalers to sell physician prescribing data to drug companies, delegates at the June 24 CMA District 10 caucus approved a resolution that would require physicians to “opt in” to any program that sells their prescribing data. The resolution, by Healdsburg ob-gyn Dr. Brad Drexler, notes that use of the current “opt out” option has been negligible, and that drug companies are denying samples to physicians who do opt out.

 

The “opt in” resolution will advance to the CMA House this fall, along with several other resolutions approved by District 10. One resolution, by Santa Rosa pediatrician Dr. David Smith, would require that medical marijuana be dispensed in child-proof containers. Another, by Sebastopol urologist Dr. Peter Bretan, asks CMA to design a template for organizing physician volunteers to help with disaster preparedness and in delivering care to the indigent and uninsured.




Reminder: Adolescents need Tdap booster before school begins in fall


Physicians are reminded that a new state law requires all adolescents to have a Tdap booster for pertussis before school begins this fall. Pertussis is widespread in California, and more than 1 million of the state’s adolescents may not yet have received a Tdap booster. Doctors should keep track of which patients have or haven’t received Tdap and should send patient reminders now. All adolescents will need clear documentation of Tdap immunization to enroll in school this fall. For more information, visit www.shotsforschool.org.




Study finds inequities in Medicare's geographic payment formula


The data that Medicare relies on to adjust for geographic variation in costs to pay physicians and hospitals is flawed and leads to inaccurate payments, according to a report recently released by the Institute of Medicine (IOM). The finding represents a huge victory for CMA and will go a long way toward ensuring that California physicians are reimbursed accurately for the differences in geographic practice costs.

 

CMA has for years been urging Congress to reform the flawed and outdated geographic payment regions. CMA testified before the IOM last fall, showing that the costs of running a physician's practice differ substantially across the country. Failing to take that variance into account in Medicare payments is a big mistake that harms senior citizens’ access to care, CMA said in its testimony.

 

Geographic adjustments to Medicare payments are intended to cover regional variations in wages, rents and other costs incurred by physicians and hospitals. The IOM study found, however, that almost 40% of hospitals have been granted exceptions to how their adjustments are calculated, strongly suggesting that the mechanisms underlying the adjustments are inadequate.

 

The IOM study concluded that the rationale for fine-tuning Medicare payments based on geographic variations in expenses is sound and should be continued. However, the report urges fundamental changes to the data sources and methods used to calculate the adjustments and increase the accuracy of the payments.

 

One such change recommended by the study would be to place physicians and hospitals into the same Metropolitan Statistical Areas (MSAs), which reflect regional costs more accurately than the outdated payment localities that are currently used to determine reimbursement. In California, for example, the physician payment localities haven't been updated in more than 12 years, leaving many recently urbanized counties, such as Sonoma, inappropriately grouped into payment localities with lower-cost rural counties.




PEOPLE


Dr. Amy Shaw, who has practiced family medicine in Sonoma County for almost two decades, has been named medical director of the Primary Care Oncology and Survivorship Program at Redwood Regional Medical Group. The program provides long-term follow-up care for cancer patients. Shaw previously served as chief of staff at Sutter Medical Center and as medical director of the Sutter Women’s Health Resource Center. A graduate of the Santa Rosa Family Medicine Residency, she worked for many years at the Doyle Park Family Medicine group in Santa Rosa.

 

Drs. Rajesh and Rajina Ranadive, a married couple who are both internists in Petaluma, have joined the Annadel Medical Group, the physician organization affiliated with the St. Joseph Health System. Rajesh is chief of medicine at Petaluma Valley Hospital, and Rajina serves on the hospital’s Medical Executive and Physician Well-Being committees. Their signing brings the total number of physicians in the Annadel group to 32.

 

Dr. Laurel Warner and Dr. Tiffany Camarillo have joined the staff at Kaiser Santa Rosa. Warner, an infectious-disease specialist, was previously in private practice in Santa Rosa. Camarillo, a graduate of UC Davis, is a pathologist.

 

Dr. Steve Olson, a family physician, has been appointed assistant physician-in-chief for service at Kaiser Santa Rosa. Prior to joining Kaiser in 2006, Olson was in private practice in Santa Rosa for almost 20 years.

 

Patricia Hunstock, a past president of the SCMA Alliance, has been named president of the CMA Alliance. It is her second term as president of the statewide organization of medical society alliances. The SCMA Alliance and Foundation has also named new officers for 2011-12. Meta Lightfoot is president of the Alliance and John Gnam is president of the Foundation. Membership in the Alliance is open to all physicians and spouses. For more information, visit www.scmaa.org.




MEDICAL FACILITIES


Sutter Health has cleared yet another hurdle in its efforts to build a new hospital in Santa Rosa. In mid-June, Superior Court Judge René Chouteau denied several legal challenges to the new hospital filed by the healthcare districts representing Healdsburg and Palm Drive hospitals. Chouteau found that the healthcare districts did not have the legal standing to file the challenges. Meanwhile, construction continues on the new hospital, located next to the Wells Fargo Center.

 

Palm Drive Hospital is exploring an affiliation with Adventist Health to ensure its continued survival in a competitive marketplace. Talks between the two entities are ongoing.

 

The Healthcare Foundation of Northern Sonoma County has received a $3 million challenge grant from the Kalmanovitz Charitable Foundation to renovate the imaging center at Healdsburg District Hospital. The hospital will use the funds to buy a 64-slice digital CT scanner and several other pieces of new imaging equipment.




RESOURCES


Two one-hour CMA webinars are scheduled for July. “Collections--Get Paid Now,” begins at 12:15 p.m. on July 6, and “Writing Effective Appeals,” begins at 12:15 p.m. on July 20. The webinars are free for SCMA members; cost for nonmembers is $99. To register, visit www.cmanet.org/calendar.




CLASSIFIEDS


Shred-It

On-site guaranteed service. Office console provided. Stay compliant. Free consultation. Contact Marie Anderson at 707-829-8668 or marie.anderson@shredit.com.

 

Office space

Small suite for lease. Reception, 3 rooms, Summerfield Rd., Santa Rosa. Contact Connie, 707-525-0211.

 

Medical volunteers needed

Local physicians are invited to join the “refill of the month club” by volunteering one day a month at the Jewish Community Free Clinic in Rohnert Park. You can refill your soul monthly by helping those that most need your services. Volunteers are needed for the family clinic on Monday and Thursday evenings from 5:30 to 8:30, and for the pediatrics clinic on Tuesday afternoons, 2:30 to 5. Specialist consults in your office for uninsured patients are also helpful. For questions, call Dr. Jerry Connell at 707-527-7754. To sign up for a shift, contact Deborah Roberts at deborah.roberts@sonoma.edu or 707-664-2945.

 

Have you made decisions about multiple fetal gestations?

The National Perinatal Association is sponsoring research on multiple gestations. Dr. Anita Catlin, a perinatal ethics researcher, is conducting a study to investigate the lives and decision making of women who become pregnant with multiple fetuses as a result of reproductive interventions. Catlin is particularly interested in how women make decisions on whether to reduce high-level multiple gestations to potentially healthier numbers. She would like to hear the circumstances of reduction and advice from women to the healthcare providers who cared for them during this critical time. Interviews will be conducted in the following locations and dates. Additional locations can be added dependent upon responses.

• Sonoma County: July 25-26

• San Francisco: Aug. 7-8

To arrange for an interview, contact Dr. Catlin at catlin@sonoma.edu.

 

SCMA members get free classified ads!

SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Erika Goodwin at erika@scma.org or 707-548-6491.




ABOUT SCMA


The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.


© 2011 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403




June 2011


All local physicians invited to SCMA Wine & Cheese Reception


Local physicians and their spouse or guest are invited to attend SCMA’s 11th annual Wine & Cheese Reception on Tuesday evening, June 14. The reception, to be held at the Kunde Family Estate in Kenwood, is a great place to gather with your colleagues in a relaxed, convivial atmosphere. Please join us for informal conversation and a sampling of fine wines, cheeses and hors d’oeuvres.

 

Tickets are free for SCMA members and their spouse or guest. For nonmembers, tickets are $35 per person. To RSVP, contact Rachel Pandolfi at 525-4375 or rachel@scma.org. For directions and more details, download the SCMA Wine & Cheese 2011 flyer at www.scma.org/resources.




SCMA members get 15% ad discount and free classifieds


SCMA members who place display ads in Sonoma Medicine or the Sonoma County Physician Directory can now get a 15% discount, thanks to a new policy approved by the board of directors. Members can also place free classified ads in News Briefs or Sonoma Medicine.

 

To qualify for the discount or the free rate, the ad must be placed by an individual SCMA member or by a group that has 100% SCMA membership. Groups with less than 100% membership are not eligible for the discount.

 

The ad rate sheet for Sonoma Medicine is posted at www.scma.org/resources. The rate sheet for the 2012 Physician Directory will be posted later this summer. To place an ad, contact Erika Goodwin at 548-6491 or erika@scma.org.




CMA offers free EHR Desk Reference to all physicians


The 2009 federal economic stimulus package provided funding for physicians to purchase and use electronic health records (EHR) systems. Qualifying Medicare providers stand to receive up to $44,000, and Medi-Cal providers stand to receive as much as $63,750.

 

The promise of the federal EHR incentives is causing a wide range of reactions among California physicians. There is excitement about the financial benefits, but there is also confusion about issues such as how to get started, how to select the right system, and what does “meaningful use” mean?

 

To help physicians through this process, CMA and the CMA Foundation have published a comprehensive guide called the EHR Desk Reference. The reference was funded by a generous contribution from the Physicians Foundation and is available free-of-charge to any physician.

 

The EHR Desk Reference brings together information, tools, and resources from many sources into one comprehensive guide to help physicians and their practices make the transition to EHR. It can help both specialists and primary care physicians in all modes of practice and at any stage of the EHR implementation process. Some of the topics covered in the guide include:

• Understanding the federal incentive programs

• Selecting the right EHR for your practice

• Talking to your patients about your EHR

• HIPAA compliance

• Meaningful use

 

In conjunction with the release of the Desk Reference, CMA staff and physicians will be traveling the state distributing copies and speaking about EHR adoption. If you would like to schedule a speaker at your hospital medical staff meeting, medical group, or other gathering, contact the CMA member helpline at 800-786-4262.

 

To download your free copy of the EHR Desk Reference, visit www.cmanet.org/hit.




Health Information conference set for Santa Rosa


The fifth annual “Connecting California to Improve Patient Care” conference will be held at the Hyatt Vineyard Creek Hotel in Santa Rosa on July 14 and 15. The conference, which is organized by the nonprofit Redwood MedNet and cosponsored by SCMA, covers the latest developments in health information policy, clinical informatics and health information exchanges. Presenters include physicians and other experts in medical information technology.

 

The conference begins with a workshop on privacy and security on the afternoon of July 14, followed by a full day of presentations on July 15. Cost is $200 before July 1 and $250 thereafter. To register, and for more details, visit www.redwoodmednet.org.




Reminder: Medicare electronic prescribing deadline is June 30


Physicians who don’t implement and employ a qualified electronic prescribing (eRx) system by June 30 will face a 1% penalty from Medicare in 2012. The penalties increase to 1.5% in 2013 and a 2% in 2014.

 

Medicare has excluded physicians who have fewer than 100 cases in the first half of 2011 containing an eligible ambulatory care visit code. Physicians may also be exempt if fewer than 10% of total allowed Part B charges are comprised of these codes.

 

Covered physicians who wish to avoid the 1% penalty in 2012 must report via claims their use of an eRx system for at least 10 patient visits before June 30. New and repeat patient visits qualify for the program. A patient visit in which the patient is given several prescriptions counts as one eRx.

 

For more information, get the CMA document “Medicare electronic prescribing overview: Payment incentives and payment reductions” at www.cmanet.org/resource-library or visit the Medicare website at www.cms.gov/ERXincentive.




Cast your vote in the annual SCMA election by June 30


Now is the time for SCMA members to cast their votes for SCMA officers and board representatives, and for representatives to the CMA House of Delegates. Please indicate your approval or disapproval of the candidates listed below. You can vote by either:

 

• Sending an email with your preferences to cmelody@scma.org or

 

• Downloading the SCMA Ballot at www.scma.org/resources and returning to SCMA by fax or mail.

 

SCMA President-Elect: Walt Mills, MD: Yes___ No___

 

SCMA Treasurer: Ed Chang, MD: Yes___ No___

 

SCMA Secretary: Stephen Steady, MD: Yes___ No___

 

SCMA Board, Petaluma: Stephen Steady, MD: Yes___ No___

 

SCMA Board, Santa Rosa: Jeff Sugarman, MD: Yes___ No___

 

SCMA Board, TPMG: Robert Neid, MD: Yes___ No___

 

CMA Delegates (vote for two)

 

• Brad Drexler, MD: Yes___ No___

 

• Jan Sonander, MD: Yes___ No___




Sonoma County Physician Directory available for sale


The 2011 edition of the Sonoma County Physician Directory, which was distributed free to SCMA members in March, is now available for sale to nonmember physicians and the general public. The directory offers alphabetical and specialty listings for all Sonoma County physicians, along with detailed entries for SCMA members. Cost is $40 for nonmember physicians, or $35 each when ordering five or more copies. Members can purchase additional copies for just $30. To order over the phone with a credit card, contact Rachel Pandolfi at 525-4375, or order online at www.scma.org/directory.




PEOPLE


The Santa Rosa Family Medicine Residency has selected eight women and four men from more than 500 applicants for its three-year residency program. The new resident physicians are top graduates from medical schools in California, Michigan, Maryland, Pennsylvania, Maine, Arizona and Washington, DC. Residency program director Dr. Jeff Haney noted, “We have emphasized the development of leadership skills and innovation in the course of residency training and have actively recruited students who want to lead in creating new models of primary care that make patient-centered medical homes a reality across the socioeconomic spectrum. From our recruiting results this year, we believe we have been very successful.”

 

Dr. Misty Zelk, a board-certified internist and pediatrician, has joined the Palm Drive Medical Center in Sebastopol. A graduate of the University of Arkansas, she served in Iraq in 2004 and 2005 and is a Lieutenant Colonel in the Air National Guard.




MEDICAL FACILITIES


Sonoma Valley Hospital and the Marin Healthcare District, which operates Marin General Hospital, have signed a formal agreement that will allow the healthcare district to provide both management and medical services to Sonoma Valley. The agreement will give Sonoma patients access to specialty services at Marin General. “The synergies between the Marin and Sonoma communities make this an ideal partnership to benefit Bay Area residents,” said cardiologist Dr. Joel Sklar, chief medical officer at Marin General.

 

Healdsburg District Hospital is among the top 10% of hospitals nationwide for joint replacement care, according to a study by HealthGrades. The study, which analyzed millions of Medicare hospitalization records from 2007 to 2009, also found that Healdsburg was the top hospital in Sonoma County for joint replacement and total hip replacement. CEO Evan Rayner noted, “We are proud of this team accomplishment and plan to build and enhance the program with additional orthopedists, equipment and facility modifications.”




RESOURCES


CMA is offering two one-hour coding webinars during June. The first, which begins at 12:15 p.m. on June 1, covers ICD-10 coding. The second, beginning at 6:15 p.m. on June 8, covers E&M coding. For more details or to register, visit www.cmanet.org/calendar. Webinars are free for SCMA members and their staff.

 

Marsh, the insurance carrier sponsored by SCMA and CMA, is offering members a new long-term care insurance program through Long Term Care Resources. For details specific to SCMA members, visit the LTCR website at www.myltcplan.com/scma.

 

The new CMA website is loaded with a suite of digital tools that will help you get the most from your membership. All members will need to activate their new web account in order to access the full suite of members-only tools and resources. Existing passwords from the old website were not carried over for security reasons. The process of activating your account is quick and easy. Simply:

1. Click on “activate web account” at the top of the page.

2. Enter your first and last name to locate your record in the database. Click on your name.

3. Verify your date of birth, enter your email address (this will be your username), and then select and verify your password (passwords must be at least 6 digits long).

If you have any questions, contact CMA's member help center at 800-786-4262 or memberservice@cmanet.org.

 

The End-of-Life Nursing Education Consortium is sponsoring a two-day Critical Care Program at Sutter Santa Rosa on June 30 and July 1. While the program is designed for nurses, physicians are welcome to attend. Registration is by mail only. For more details, download the ELNEC Critical Care Program Brochure at www.scma.org/resources.

 

Can you donate a stethoscope or make a $10 donation to WorldScopes? This global philanthropic initiative collects and distributes stethoscopes to doctors around the world who do not have ready access to this basic medical instrument. To date, almost 9,000 stethoscopes have been collected and distributed in more than 50 countries. All shipping costs are paid by the American Medical Association, which sponsors the program. For instructions on how to ship a stethoscope or make a financial donation, visit the WorldScopes website at www.ama-assn.org.




CLASSIFIEDS


Shred-It

On-site guaranteed service. Office console provided. Stay compliant. Free consultation. Contact Marie Anderson at 707-829-8668 or marie.anderson@shredit.com.

 

Office space

Small suite for lease. Reception, 3 rooms, Summerfield Rd., Santa Rosa. Contact Connie, 707-525-0211.


Medical volunteers needed

Local physicians are invited to join the “refill of the month club” by volunteering one day a month at the Jewish Community Free Clinic in Rohnert Park. You can refill your soul monthly by helping those that most need your services. Volunteers are needed for the family clinic on Monday and Thursday evenings from 5:30 to 8:30, and for the pediatrics clinic on Tuesday afternoons, 2:30 to 5. Specialist consults in your office for uninsured patients are also helpful. For questions, call Dr. Jerry Connell at 707-527-7754. To sign up for a shift, contact Deborah Roberts at deborah.roberts@sonoma.edu or 707-664-2945.

 

SCMA members get free classified ads!

SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Erika Goodwin at erika@scma.org or 707-548-6491.




ABOUT SCMA


The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

 

© 2011 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403




May 2011


Dr. Mark Netherda appointed interim Public Health Officer


Dr. Mark Netherda, a Santa Rosa family physician and SCMA member, has been appointed interim Public Health Officer for Sonoma County. He replaces Dr. Mary Maddux-González, who retired in early April. Netherda will hold the top post pending recruitment of both a new Health Officer and a new Public Health Division Director.

 

Prior to becoming Deputy Health Officer in 2008, Netherda served as medical director of the Sonoma County HIV Center. He also worked for the CDC and helped develop a national program for treating HIV in Namibia. In an April email to county staff announcing the change, Health Services Director Rita Scardaci noted that, “Dr. Netherda is highly respected in Public Health and by the medical community.”

 

Maddux-González had been Public Health Officer since 2000. During her more than a decade at the helm, she took a leadership role in numerous public health initiatives, including the Healthy Kids and Families First programs, the Asthma Coalition, Medi-Cal Managed Care, and this year’s Primary Care Capacity Report. She was a tireless promoter of preventive medicine, particularly in connection with the Healthy Kids program. In a recent Press Democrat editorial, she wrote, “Healthy Kids is a win-win solution--giving every child in Sonoma County an equal chance to reach their health potential and succeed in school and in life, while reducing the health care costs associated with preventable emergency room visits and hospitalizations.”




Dr. Kirk Pappas named physician-in-chief at Kaiser Santa Rosa


Former SCMA President Dr. Kirk Pappas is the new physician-in-chief at Kaiser Santa Rosa, succeeding another former SCMA president, Dr. Bob Schultz. Pappas, a physiatrist specializing in nonsurgical rehabilitation of the spine, was previously assistant physician-in-chief for health promotion at Kaiser.

 

A graduate of UC Berkeley, Pappas received his MD from Wayne State University and served his residency in Physical Medicine & Rehabilitation at Rush Presbyterian in Chicago. He was in private practice for two years before joining Kaiser Santa Rosa in 1993. As president of SCMA from 2008 to 2009, he spoke repeatedly in the community about the health value of exercise. An avid runner and baseball fan, he has completed more than 30 marathons. He lives in Santa Rosa with his wife, Maria, and their three children.




Dr. Walt Mills nominated as president-elect of SCMA


Dr. Walt Mills, a family physician at Kaiser Santa Rosa, has been nominated as president-elect of SCMA. He is well known in the community for his work with the Center for Well-Being, the Santa Rosa Community Health Centers and the Family Medicine Residency. Other Executive Committee nominees for the SCMA election, which will be conducted in June, are Dr. Ed Chang (treasurer) and Dr. Stephen Steady (secretary). The ballot will also include nominees for the SCMA board of directors and the CMA delegation.




All local physicians invited to SCMA Wine & Cheese Reception


Local physicians and their spouse or guest are invited to attend SCMA’s 11th annual Wine & Cheese Reception on Tuesday evening, June 14. The reception, to be held at the Kunde Family Estate in Kenwood, is a great place to gather with your colleagues in a relaxed, convivial atmosphere. Please join us for informal conversation and a sampling of fine wines, cheeses and hors d’oeuvres.

 

Tickets are free for SCMA members and their spouse or guest. For nonmembers, tickets are $35 per person. To RSVP, contact Rachel Pandolfi at 525-4375 or rachel@scma.org. For directions and more details, see the attached flyer.

 

SCMA Wine & Cheese flyer




Annadel Medical Group joins Marin-Sonoma IPA


The Annadel Medical Group, consisting of 28 physicians affiliated with Santa Rosa Memorial and Petaluma Valley hospitals, has joined the rapidly growing Marin-Sonoma IPA, which now includes more than 400 physicians in Marin and Sonoma counties. In addition to the Annadel group, physicians affiliated with Sonoma Valley and Healdsburg hospitals have signed contracts with the IPA in recent months, and Palm Drive physicians are in discussions. The group also includes physicians linked to Marin General and Novato Community hospitals.

 

“We believe partnering with the IPA will ensure that comprehensive care remains available to our Sonoma County patients,” said Annadel President Dr. David Smith, a Santa Rosa pediatrician. “We prefer and intend to continue referring to local specialists.”

 

Joel Criste, chief executive of the Marin-Sonoma IPA, noted that expansion will help physicians in private practice continue to practice independently while giving patients access to a larger physician network. He expects the total number of physicians in the IPA to reach 500 within the next year.




Doctors who don’t use electronic prescribing face Medicare penalty


Medicare recently announced that physicians who do not implement and employ a qualified electronic prescribing (eRx) system by June 30 will face a 1% penalty in 2012. The penalties increase to 1.5% in 2013 and a 2% in 2014.

 

Medicare has excluded physicians who have fewer than 100 cases in the first half of 2011 containing an eligible ambulatory care visit code. Physicians may also be exempt if fewer than 10% of total allowed Part B charges are comprised of these codes.

 

Covered physicians who wish to avoid the 1% penalty in 2012 must report via claims their use of an eRx system for at least 10 patient visits before June 30. New and repeat patient visits qualify for the program. A patient visit in which the patient is given several prescriptions counts as one eRx.

 

SCMA has posted an E-Prescribing Fact Sheet at www.scma.org/resources. For more information, visit the Medicare website at www.cms.gov/ERXincentive.




Primary care physician needed to serve on First 5 Commission


The Sonoma County First 5 Commission, which directs nearly $4 million in annual funding to benefit local children from birth to age 5, is seeking a pediatrician, family physician or obstetrician to replace commissioner Dr. Kathy Foster, a pediatrician who is retiring. The candidate should be able to represent the medical association or a specialty society in supporting and promoting optimal early childhood health.

 

Estimated time commitment is six to eight hours per month, including afternoon meetings on the fourth Monday of each month. Commissioners receive per diem compensation and reimbursement of selected expenses. For more information or an application form, visit www.first5sonomacounty.org or call 565-6612. Application deadline is June 1.

 




Still time to register for May 7 ACO conference


Sonoma County physicians are invited to a conference on Accountable Care Organizations, to be held in Oakland from 9 a.m. to 2 p.m. on Saturday, May 7. The conference, which is free for SCMA members, will convene at the Alameda-Contra Costa Medical Association (ACCMA), 6230 Claremont Ave., in Oakland. Cost for nonmembers is $75 per person.

 

Registration is required. To register, visit www.scma.org/resources and print the 5/7/11 ACO Seminar flyer. Then fax to ACCMA at 510-654-8959.




SCMA Alliance Garden Tour features McDonald Mansion in Santa Rosa


The historic McDonald Mansion in Santa Rosa is the centerpiece of this year’s SCMA Alliance Garden Tour, scheduled for May 13 and 14. The annual event, now in its 20th year, raises money for local nonprofits that work to improve access to healthy foods and to reverse obesity trends.

 

In addition to navigating the celebrated labyrinth and rose garden at the McDonald Mansion, participants can take self-guided tours of six other Santa Rosa gardens, from Fountaingrove and Montecito Heights to downtown and the west side. Other attractions include performances and presentations by master gardeners, musicians, writers and a painter, along with a Wine & Dine Raffle for dinners at dozens of local restaurants.

 

Tickets are $45 for adults, $35 for groups of 10 or more, and $10 for children 5 and over. To purchase, visit the SCMA Alliance website at www.scmaa.org or call Janet at 578-4537.




PEOPLE


Dr. Andrew Knight, a radiation oncologist, has joined the Petaluma office of the Redwood Regional Medical Group. He specializes in the use of stereotactic radiosurgery to treat lung, spine, liver, prostate and pancreatic tumors. He is also the inventor of a device used in minimally invasive cardiac bypass surgery.

 

Dr. Lillian Lao, a hospitalist, has joined the Sutter Pacific Medical Foundation and will provide inpatient care at Sutter Santa Rosa. She received her MD from St. Louis University and completed a residency in internal medicine at White Memorial Medical Center in Los Angeles.

 

Ruth Skidmore, CEO of Northern California Medical Associates, has received a Patriot Award from the National Committee for Employer Support of the Guard and Reserve. The award recognizes her support for employee participation in the Guard and Reserve. She was nominated by Dr. Bradley Clair, a NCMA cardiologist who has been deployed three times in the past decade and is scheduled to command the U.S. Army Hospital in Phoenix. “A soldier should be so lucky to work for a company who backs me as they do,” said Clair.




RESOURCES


The 2011 edition of the Sonoma County Physician Directory, which was distributed free to SCMA members in March, is now available for sale to nonmember physicians and the general public. The directory offers alphabetical and specialty listings for all Sonoma County physicians, along with detailed entries for SCMA members. Cost is $40 for nonmember physicians, or $35 each when ordering five or more copies. Members can purchase additional copies for just $30. To order over the phone with a credit card, contact Rachel Pandolfi at 525-4375, or order online at www.scma.org/directory.

 

The next Smartphone Salon is scheduled for Thursday evening, May 19, at a location in Santa Rosa. The salon runs from 6 to 8 p.m., and participants are free to come late or leave early. Topics include favorite medical apps and time/project management. To RSVP and receive the location, contact Dr. Rachel Friedman at rscfriedman@gmail.com. Smartphone enthusiasts are also encouraged to visit www.imedsalon.com, a local website devoted to smartphone apps for physicians.

 

The new CMA website is loaded with a suite of digital tools that will help you get the most from your membership. All members will need to activate their new web account in order to access the full suite of members-only tools and resources. Existing passwords from the old website were not carried over for security reasons. The process of activating your account is quick and easy. Simply:
1. Click on "activate web account" at the top of the page.
2. Enter your first and last name to locate your record in our database. Click on your name.
3. Verify your date of birth, enter your email address (this will be your username), and then select and verify your password (passwords must be at least 6 digits long).
If you have any questions, contact CMA's member help center at 800-786-4262 or memberservice@cmanet.org.

 

CMA has revised its Physician Orders for Life Sustaining Treatment (POLST) Kit to incorporate a new official California POLST form and additional information approved by the California POLST Task Force. The POLST form, used for patients with a serious illness or whose life expectancy is a year or less, outlines a plan of care in actionable physician orders that reflect the patient's wishes concerning medical treatment and interventions at life's end. CMA's POLST Kit includes legal forms and wallet identification cards, and answers frequently asked questions about end-of-life issues. Revised POLST Kits can be purchased from www.cmanet.org/resource-library. Single copies are $5 for members and $6 for nonmembers. Significant discounts are available on bulk purchases. For phone orders, call 800-882-1262.

 

A new CMA medical-legal document, Responding to Requests for Non-Beneficial Treatment Decisions (#0403), discusses the legal immunities, principles of medical ethics and CMA policy that supports physician and medical institution decisions to decline non-beneficial treatment requests from patients or their health care decision-makers. The documents is available free to members at www.cmanet.org/resource-library. Nonmembers can purchase medical-legal documents for $2 per page.

 

A free, nationwide service has been launched to help physicians identify and advise substance-abusing patients. Physician Clinical Support System for Primary Care (PCSS-P) offers peer-to-peer mentorship and resources on incorporating screening and follow-up into regular patient care. Doctors register with PCSS-P and receive the contact information of a mentor who specializes in screening, brief intervention, treatment and referral for patients with substance abuse problems. Mentors can then be contacted, via phone or email, with specific questions about clinical situations involving alcohol, drugs, and tobacco. To register, visit www.PCSSmentor.org or call 877-630-8812.




APPLICANTS


Andrew Knight, MD, Radiation Oncology*, 110 Lynch Creek Way #A, Petaluma 94954, 763-0600, Fax 765-1757, aknight@rrmginc.com, UC San Francisco 2003

 

* board certified




CLASSIFIEDS


Employment wanted

Experienced Mendocino-Lake County Medical Society member, board certified in internal medicine and allergy, available for an immediate position. Please email for a copy of CV to TWLuckMD@gmail.com or call 510-314-6707.

 

Office space

Small suite for lease. Reception, 3 rooms, Summerfield Rd., Santa Rosa. Contact Connie, 707-525-0211.

 

How to submit a classified ad
To submit a classified ad for SCMA News Briefs or Sonoma Medicine, contact Erika Goodwin at erika@scma.org or 707-548-6491. The cost is one dollar per word.




ABOUT SCMA


The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

 

© 2011 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403




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